Discussion
a) How do the product-dominant and service-dominant approaches to marketing differ?
b) What are the four types of consumer offerings? How do they differ from one another?
c) Identify two consumer products sold in a grocery store or by a mass merchandiser such as Walmart. Explain the strategies used to introduce each of the products or which strategy you feel will be most successful.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.