Homework
Case Study: Distribution Strategy And Strategic Alliances.
The case explains the importance of distribution partnerships and the complexity of marketing channel decisions. After reading the case study, address the following topics:
Answer the following topics
a) What are the potential pros and cons of Perry Ice Cream's direct sales distribution channel?
b) What are the potential pros and cons of collaborating/partnering with this national brand?
c) Evaluate the marketing channel options and describe the value channel members provide.
d) Assuming that Perry's leadership decides to carry the competitors' products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Perrys-Ice-Cream-Distribution-Strategy-Strategic-Alliances-Case.rar