Assignment
You will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
I. Define and explain each of the following tools/concepts below.
a) The strategic planning process
b) S.W.O.T
c) Market Segmenting
d) Target Marketing
e) Product Positioning
f) Offerings: -product, price, and service.
II. Use two or more of the concepts from part 1 in your product assessment.
III. Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.