Assignment: Case Study - Brand Strategy With Outside In
Prepare an individual case study (3 to max 5 pages, references to be included) of a brand that according to him/her is not applying the strategy outside in approach. Discuss how they could design a strategy outside in consistent with their positioning and how they could operationalize the four customer value imperatives.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.