How can the company use stimulus generalization to market


Discussion Post: Consumer Learning

Canon Inc. is a Japanese multinational corporation specializing in the manufacture of imaging and optical products, has introduced a new product line of personal care products for women. How can the company use stimulus generalization to market these products? Is instrumental conditioning applicable to this marketing situation?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: How can the company use stimulus generalization to market
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