Discussion Post: Strategic Marketing
International expansion is often a critical aspect of growth for many different businesses. To grow internationally, you must make sure your brand and product messaging in relevant to the consumer.
Review some of the articles below and pick a brand of your choice and review their international marketing strategy. How is their messaging different in other countries? Are there product offerings any different than what they traditionally offer in other countries? Are there any cultural considerations they are taking into account for their brand adaptation in that country? Please write a 2 page paper outlining these answers.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.