Assignment: The Role of Culture
Analyze the role of culture and its impact on international business for a particular country or region.
Instructions
Case Study
Review the case study above and prepare the necessary document as explained below.
Use the following website as a starting point for research on this project:
The World Factbook
In addition, you may likely need to do some additional research to help complete this project.
Expand into: Brazil.
Rocky Mountain Chocolate Factory (RMCF) has hired you as a consultant to help them with a planned expansion into a new market. Your role is to help facilitate this expansion into a new country/region, and to point out options and possible hurdles the company will face that they aren't aware of. Write a cultural assessment report to the Director of Human Resources and outline the overall business environment for the expansion, including the following:
o Review the cultural aspects that need to be considered with the expansion into the new country or region.
o Identify how the company culture and the business of selling chocolate will work with the culture of the target market you will expand into.
o Identify and discuss at least two strategies that RMCF will need to adopt in order to effectively do business in the new country or region
o Ensure your report has an introduction properly describing the general situation of the target country and what the general culture is like, and then a conclusion wrapping up your points and what you addressed in the report and validating the strategies to deal with the target market culture in general.
o Indicate what the expansion strategy method should be for the country or region of your choosing.
o Identify three different factors that would support your entry strategy that you choose for your particular country or region and explain why they will beneficial.
o For the market entry method you choose, discuss two disadvantages to using this method for the expansion.
o Ensure your report has an introduction properly describing the general situation of what it will address, and then a conclusion wrapping up your points and what you addressed in the report and validating the market entry method you choose for RMCF.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.