How the firm benefit from a marketing dashboard approach


Discussion Post

Pick a firm that interests you and for which you have some knowledge of its offerings.

A. How would this firm benefit from a marketing dashboard approach?

B. What elements would you recommend it put onto its dashboard? Why do you recommend the ones you do?

C. How could the firm avoid some of the pitfalls potentially associated with marketing dashboards?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: How the firm benefit from a marketing dashboard approach
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