Discussion Post: International Marketing
• What should be the primary pricing objectives for the companies at the top of the list in Tables 11.8? Would the objectives differ for companies 15-20? Why or why not?
• Which price setting approach best matches the international airline industry?
• How might pricing systems vary from Europe among airlines in Asia, the Far East, and the United States, or would they remain basically the same? Explain your answer.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.