Marketing Problem: Ethical and Socially Responsible Marketing Analysis
Digital & Social Media Strategies
Company: Coca Cola.
o Analyze at least five digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
o Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team's analysis.
o Determine key performance indicators to measure the success of the online strategy.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.