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How did the bank (or other financial institution of your choice) perform? Compare the various measures of operational efficiency.
Discuss the background of the chosen company and product. Discuss the importance of the criteria used to select your country-market.
Discuss one reason why you think they have been able to accomplish this. How do they manage to appeal to so many different target market groups so successfully?
Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
Analyze the mobile devices (phone) industry in the market. In doing so, you would formulate a comprehensive report on such industry.
What do they need to know? What do they want to know? How can your blog provide value to your target customer?
What do marketing managers learn about communicating with and targeting the potential customers from understanding the innovation diffusion process?
Explain the different stages of the product life cycle and how marketers adjust their promotion mix for the most successful impact at each stage.
The company has recruited you because you have worked for organisations which have traded internationally and they want to use your experience and expertise.
How might a firm acquire capability to analyze situations and detect whether algorithmic bias occurs and how it can be mitigated?
What elements of the Pepsi "Live for Now" advertisement were poorly constructed? What were the unintended consequences of the advertisement's message?
Why does price discrimination occur? Describe the conditions that must be present for price discrimination to occur.
Analyze marketing factors that can contribute the success or failure of a product for a company such as Vanda-Laye.
Discuss a research design using observation for a state government wishes to determine the driving public's use of seat belts.
What limitations in the above study should be kept in mind when interpreting the results and deciding whether to use the clerical test and work sample?
Address the concept of 'algorithmic bias' in a marketing context. What is the reason behind the bias in this case?
How much more money can we spend on advertising this year? Are there any markets that have not be approached? How much the toy cost to make?
How does Southwest's marketing message perform each of the 4 functions of consumer attitude (utilitarian, knowledge, value-expressive, ego-defensive)?
Discuss three reasons for professional networking during the job-hunting process.
What does this imply about the full cost of renting an apartment including key money, harassment by the landlord, and so forth? Explain.
Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps?
Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy.
You are the product manager for Ralph Lauren's Polo shirts. What specific information are you trying to convey in the brand's iconic polo pony logo?
Write an evaluation of current hospitality design concepts and how these have changed to meet customer's demand and market trends.
What are the main benefits and drawbacks to the Amazon Go store? What competitors would be affected if an Amazon Go store opened in your area? Explain.