Homework: Marketing Individual Summary Assessment
This is a Marketing Summary Assessment about the Roku TV. Roku is the company this homework is about
Your Individual Summary Assessment document should be double spaced using Ariel font #10 answering each of these following questions in detail. Make sure that you number AND answer each question separately.
A. Give an overview on how your company markets their products in the USA
B. Explain how this has changed over the past 5 years ...be specific.
C. Explain specifically how each of the following factors impact your company's marketing activities in the USA
a. Economics
b. Politics
c. Laws
d. Resources
e. Competition
D. Explain specifically how your company's marketing activities will change over the next 3 years for each of the following factors:
a. Product
b. Packaging
c. Pricing
d. Distribution
e. Advertising & promotions
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.