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Research current marketing strategies for your product. Research customer retention strategies. Research strategies on gaining customer loyalty.
Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer.
Why do you think market segmentation is important and what impact could it have on a company? Does a successful company need to segment at all?
What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
Why strategies that work for customer acquisition do not work for customer retention. Decisions that work for framing marketing strategy.
How would you describe the consumer segmentation for the company Nuud Cosmetics (website)? Develop the buyer persona for the target customer.
Describe what you do to handle stress in your life. Are there any recurring situations that tend to get under your skin?
Provide a relevant example from your own perspective to support your understanding.
How much in sales does the sex toy industry make annually? I am sure there is room for growth but how much is that growth expected to be from financial experts?
Apply strategies from Porter's model to make Quebecor Printing's business more profitable.
You will have an opportunity to learn about and discuss the latest topics and trends in marketing with a fellow marketer.
Describe or list the feedback you received of your marketing plan. Explain how you will use the feedback to improve your plan.
Identify a specific consumer product that you or your family have used for quite some time.
How will you communicate this message to your employees? What will be your process for monitoring success of your objectives for quality customer service?
Provide three reasons for choosing this organization and describe any image or public relation issues.
Analyze consumer influence on ethical behavior in marketing. Assess the value of communicating ethical behavior to the public.
Why are integrated marketing communication plans so important to marketers? What are the benefits and challenges of implementing an IMC?
What type of pricing strategy is Apple using in India? What other type of pricing strategies might you recommend Apple take given these circumstances?
Critically discuss to what extent there is variety in the ways families approach consumption and what are the key factors influencing this.
What are key customer-centric characteristics of successful companies? What are some of the ways that technology has shifted power from companies to consumers?
Discuss Ansoff's strategic opportunity matrix and provide at least one example of how a company has implemented this strategy.
What factors might inhibit the success of the optimal strategic alternative identified? How can the issues you identified be addressed and corrected?
Discuss the three types of restructuring strategies and provide real-word examples of instances when each has been used.
Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.