Homework: Evaluating How Advertising Affects Consumer Behavior
Overview
For the remainder of the homeworks, you will take on the role of a marketing manager. You may use the same product you chose. Consider the factors affecting marketing strategy and evaluate the product and its emotional impact based on its brand messaging.
Instructions
Write a 4 to 5 pages strategy brief that incorporates the following:
A. Situation Analysis: Describe the effect the current product brand has on consumer behavior.
B. Problem: What is the customer need that the product is promoted to resolve?
C. Alternatives: What changes to the marketing mix (product, price, place, and promotion) are needed to improve the product's emotional appeal to customers?
D. Recommendation (Marketing Strategy): Design a strategy for the target market that will positively alter the customer's product view.
E. Describe how consumer behavior will be affected by the target market strategy.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
The specific course learning outcome associated with this homework is:
1. Evaluate how consumer decision-making behavior is influenced by advertising and brand messaging.