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Analyze two challenges facing global marketing leaders. Explain the impact and provide at least one strategy to address and tackle each challenge identified.
The point of this discussion was to look at ways to better utilize both distribution channels. Does emphasizing e-commerce capability achieve this objective?
Discuss the products at home, and set-up a wholly owned subsidiary in Europe to handle marketing.
Explain which of the needs in the hierarchy it addresses directly. Explain which of the needs indirectly influenced your decision to purchase.
How has globalization impacted health care in the United States? In what ways and why are patients, workers, management practices and health policies flowing?
Discuss the phrase let the buyer beware and its relationship to an ethical marketing perspective.
How you will conduct internal marketing to ensure employees engagement and satisfaction so they are more likely to convey positive message and brand experience.
Describe the background of the industry and its customer base for which you are framing your argument.
Explain how the menu planning for the typical customer, their food preferences, and price point are, or are not addressed.
In this unit, we discussed customers within the criminal justice system. Who are these customers, and do you agree with calling them customers?
What changes made to global organizations in (i) creating structural flexibility and (ii) harmonizing wage and cost of living among various geographic location.
Discussion Post: Advertising. What are the steps to advertising that a manager should not ignore?
Describe the ethical dilemma or dilemmas Rachel faced. What is Rachel's obligation to her customers and what are Rachel's obligations to the company?
What is required to establish that an ad, or the use of a certain term, as in this case, constitutes false advertising?
What are the advantages and disadvantages of allowing customers to make purchases on credit?
How would you use Hofstede Cultural Dimensions to learn about generation Y and Z in different cultures?
What do you see as some of the challenges that we will face in global marketing in the years to come?
How would you have to tweak your advertising message to cater to the local culture? Do you agree with this statement?
The communication plan: How will the offering be launched? What will the ongoing communication strategies be?
What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not?
Create an idea for a new reality television show. Using the form provided in the chapter, develop a positioning statement for this television show.
What kinds of things have you learned through the process of classical conditioning, operation conditioning, and observational learning?
Determine your chosen company's top advantage(s) over its competitors. Justify your answer.
Provide a thorough analysis of case facts, identify and assess alternatives and provide recommendations to address the problems identified.