Homework: Consumer Behavior
As a homework, summarize the key learnings you had in this class about Consumer Behavior.
Cover these areas:
o How did it change how you view consumer behavior in general, what are 2-3 items that stood out?
o If you started tomorrow as Head of Consumer Marketing for the company you chose to focus on in this class, what would be some of your first areas to focus on? For example segmenting, where would you begin?
o What did you learn about your own motivations/buying behavior/consumer decision making process
o Be sure to use terminology and be specific with examples, and cite any sources.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.