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What steps could each company take to improve

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a) What are the core competencies of two competing companies and how are they similar / different?

b) What steps could each company take to improve and strengthen their core competencies to increase their current market share?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What steps could each company take to improve

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