Homework
A. Brand Vision?- The brand answers the question "What does the brand want to be?" by defining its vision and crafting a mission statement.? Please share the actual mission (or sometimes called vision) statement, then say in your own words what you think the brand's mission really means.
B. Brand Definition?- Brands have to clearly define what they actually do in terms of real products and services. Please explain the brand architecture.
C. Brand Identity?- The brand logo(s) and slogans, or other identifiers associated with the brand provide meaning or connections with the brand?and the audiences.? Please describe the logo (you may include a graphic), a brief history of that logo, and what you think consumers think when they see the logo. Also, please provide any well-known slogans that are associated with the brand; what do these mean to the consumer?
D. Brand Stakeholders?- Stakeholders are anyone or any entity that is affected by or affects the brand. Please list the stakeholders for this brand and explain why each is a stakeholder.
E. Brand Positioning?- describe what you believe the brand positioning at a high level for each of these positioning areas.
a. In the marketplace - how does the brand appear in the marketplace?in terms of revenue? Try to find current revenue information as well the revenue of current competition.
b. In the mind of the consumer (target audience) - how does the target audience think about the brand, and how does the brand WANT the target to think of it?? This can be based on what you have seen in terms of marketing messaging or even something you have read from the brand on how it wants to be perceived.
c. Against the competition - please identify at least two competitors; who are they and how does the brand position itself against the competition?
d. Products and Services are also positioned in marketing based on product attributes, geography, lifestyle psychographics - Review up to 5 marketing communications pieces from the brand and identify what you see (please write this up in summary):
e. What products are promoted?
f. What audience is depicted in the marketing pieces?
g. What do you see in terms of geography for the pieces?
h. What lifestyle references do you see?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.