Assignment: Marketing Plan
Background: Our company is an e-commerce company that sells formal wear online. We provide emergency delivery services. This is our characteristic and advantage. We have many emergency delivery personnel and warehouses in Toronto, ready to serve those who need urgent delivery. Under normal circumstances, our consumer group is office workers. Our disadvantage is the high labor cost (emergency delivery personnel and warehouse management personnel).
Task:
• The opportunity
1) Describe the opportunity that this plan will address.
• Marketing Research
1) Industry analysis-what is happening in the overall industry for this product/service
2) Consumer analysis- demographics,behaviors,and geographic considerations
3) Competitive analysis-your potential competitors and their strengths and weaknesses.
4) Opportunity analysis-information to substantiate the opportunity you identified in #1(The opportunity:
a) Describe the opportunity that this plan will address.)
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.