Homework: Strategic Marketing
Length: 1500 to 2000 words.
Answer the following questions using examples to illustrate their point.
I. NPD
• Explain the steps in bringing a new product to market.
• Explain the research you recommend to do
• Explain when the company need to define the SCOPE of the NPD strategy
• Define the main causes of NPD Failure
II. Sustainability
• Define circular economy. Explain the main 3 strategies the clothe industry is trying to use to become more sustainable
• What is the packaging that you will recommend to launch an Oat drink? Why?
o Think of 3 strategies you will use to communicate the sustainability effort that your company is doing?
o How would you persuade the customer?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.