Homework: Strategic Marketing
Length: 2500 words.
Learning Outcomes:
Analyze and forecast the future needs for resources in the internal environment of corporations.
Company Apple:
Task
Analyze the customer offering (competitive strategies and marketing mix) and suggest future opportunities and the impact it will have on resource requirements.
Continuing with the company or brand that you selected, choose one of the products or services and analyse the current competitive strategies and marketing mix (4 P's). Suggest future opportunities in terms of product line extensions and/or new product development, the competitive strategy that will be followed and the applicable marketing mix. Identify the impact that will have on internal resources.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.