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What are some tools that can used to evaluate effectiveness

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Focuses on engaging the adult learner. What are some tools that can be used to evaluate the effectiveness of marketing and communication plans? Which of these tools do you feel is most effective and why? Explain and provide specific examples to support your response.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What are some tools that can used to evaluate effectiveness

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