Discussion Post: Marketing Environment
• Why is understanding the target market a crucial aspect of the communication process?
• Why might a marketing manager choose to promote his or her product using persuasion? Give some current examples of persuasive promotion.
• What are the main forms of trade sales promotion? Which type might be most enticing to a grocery store manager? To a buyer for a major electronics chain?
• Consider the different consumer sales promotion tools. Give an example of how each type of tool has influenced you to purchase-or purchase more of-a product or service.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.