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Investigate the pay-per-click search engine industry. Examine companies such as Overture.com (the originator of the pay per click search engine) and its competitors.
This is an eye-opening article about career networking. It introduces some of the key concepts of social networks and shows how they apply to improving your professional network.
1) I want to figure out what ethics issues might arise when marketing an airport VIP service. 2) I also want to find out the importance of being ethical and socially responsible when marketing t
Identify one site feature that is made possible because of Moore's Law and describe in detail how that feature is related to the idea Moore put forth. Then identify another site feature that is rela
Design a customer satisfactory survey in order to measure Customer Satisfaction Index using different types of scales.
Select an uncommon (avoid well-known) e-commerce company. Visit its Website and describe its business model based on the information you find there
Generating A Topic 1) What are the steps in generating a topic. 2) How effective are they? 3) Give examples.
Bill Horton sat alone in the office late Friday afternoon anxiously leafing through computer printouts, even though he could recite their contents from memory.
Integrated marketing communication efforts are designed to create a good image for a firm, one that is consistent. Do sites like these fit into such a scheme? Why or why not?
Market _________ is one of the most important concepts in marketing and refers to the identification of distinct markets.
Visit 5 Web sites that are designed to appeal to children. Examine the types of advertisements and other forms of marketing communications you see there.
Problem: Develop an initial sales promotion schedule and create an advertising plan for a new product, debt consolidation.
What are the pros and cons of using marketing research as compared to intuitive decision-making? What is an example of a situation where market research would be preferable to intuitive decision-mak
1) Evaluate marketing mix alternatives (4 Ps) 2) Develop product profitability models (control phase of the strategic marketing process)
Demographics differ from psychographics in that demographics are objective and can be easily measured or defined (i.e. age, income, mobility, educational level, etc.).
A on-line retail expert once said "the number one issue for website success is getting traffic to the site. Another retail expert indicated "I would rather have better traffic than more traffic. Whi
I want to draft a page section which describes the marketing tools used in each of the three Web sites below. Perhaps including an evaluation of the apparent customer service provided by each site c
If you were a member of the target external public member for an organization in your community what would be the most effective media to communicate their message to you? Why?
When the first baby boomers hit retirement, what types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market?"
What advertising, publicity, and sales promotion tools might be combined to market a new health care product or service. Provide an example(s). Please assist me in answering this question with examp
You have been summoned by your CEO to explain what you believe are the 3 most critical issues in marketing that will affect your company in the next 5 years.
According to the article, what are some reasons for rising gas prices and what do you think could be done about it?
Question 1: Who do you think the primary target market is for each site? Question 2: How do they differentiate themselves from each other?
I need to do the following to complete the product marketing: (1) What will be the distribution strategy (channel of distribution) from manufacturing to distribution? (2) Which of the promotional mix
While the terms "marketing" and "sales" are often confused and used interchangeably, they are not synonymous. Compare and contrast these two functions within an organization.