Marketing research as compared to intuitive decision-making


Problem: What are the pros and cons of using marketing research as compared to intuitive decision-making? What is an example of a situation where market research would be preferable to intuitive decision-making? What is an example of a situation where intuitive decision-making would be preferable to market research? The answer must not more than 200 to 300 words.

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Marketing Management: Marketing research as compared to intuitive decision-making
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