Problem: You have been summoned by your CEO to explain what you believe are the 3 most critical issues in marketing that will affect your company in the next 5 years. Explain the issues and your recommendations as to the best course of action for your company to thrive in the marketplace that it finds itself. Remember you have all of the 4Ps to work with in considering and formulating your answer.
If your company makes this exercise difficult you may choose another company (except for your project company - no "double dipping" allowed ) and provide your expertise to that CEO.