• Q : Sampling technique-effectiveness of new plastic hand cuffs....
    Marketing Management :

    To test the effectiveness of a new type of plastic handcuffs, a law enforcement agency puts the cuffs on a sample of 30 persons who belong to the local weightlifting club. None is able to break free

  • Q : Market segmentation involves aggregating prospective buyers....
    Marketing Management :

    Market segmentation involves aggregating prospective buyers into groups that have two key characteristics. What are they?  Why are these important?

  • Q : Questions of the marketing audit....
    Marketing Management :

    I am doing a marketing audit on the paint industry and I chose Valspar Corporation. Can you please assist with the following questions of the marketing audit.

  • Q : Market segmentation criteria-purchasing decision....
    Marketing Management :

    Which one of the market segmentation criteria is most difficult to identify and measure? As part of your response, consider the characteristics of buyers and the factors that influence their purcha

  • Q : Promoting a favorable balance of trade....
    Marketing Management :

    Question: Are there circumstances when it is appropriate to employ mercantilist ideas to promote a favorable balance of trade?

  • Q : Describing the realities of global trade....
    Marketing Management :

    Of the theorists (Adam Smith, David Ricardo, Heckscher-Ohlin, Michael Porter) who in your opinion most accurately describes the realities of global trade?

  • Q : Key elements of the marketing analysis....
    Marketing Management :

    Please give reference that will allow me to find out the following information. I want to know what are the key elements of the marketing analysis.

  • Q : Crisis where an organizations credibility was threatened....
    Marketing Management :

    Find a recent crisis where an organization's credibility was threatened. How was the damage to the product/service and the organizations image managed from a PR perspective?

  • Q : Criteria used to segment the market and the strategies....
    Marketing Management :

    TASK: Choose an example of market segmentation. Discuss the criteria used to segment the market and the strategies used to appeal to the segment.

  • Q : Underlying organizational culture of an organization frame....
    Marketing Management :

    How do values and the underlying organizational culture of an organization frame its response in the execution of strategic plans? Can an organization have an effective strategy and be operationally

  • Q : Discuss organizational ethical processes....
    Marketing Management :

    Discuss organizational ethical processes as well as regulatory and legal rulings that might affect consumer trust when using an eBusiness Web site.

  • Q : Develop a privacy policy for a typical company....
    Marketing Management :

    Question: Develop a privacy policy that can be used by a typical company that collects stores and possibly sells consumer data.

  • Q : Spanning tree technique and maximal-flow technique....
    Marketing Management :

    Explain a problem to be solved and the use of the spanning tree technique, the maximal-flow technique, and the shortest route technique in solving the problem.

  • Q : Pr role and functions within an organization....
    Marketing Management :

    Problem 1. Explain PR's role and functions within an organization. Problem 2. Explain the impact of effective communications to internal publics.

  • Q : Value of branding for both the buyer and the seller....
    Marketing Management :

    Describe the value of branding for both the buyer and the seller. How would you go about developing a brand for the product and/or service you are writing about for your project?

  • Q : Advertising the crafts pen price....
    Marketing Management :

    How would you have set and advertise the Crafts pen's price? Would you have used a cost plus approach or some other method? Explain.

  • Q : Assess advertising plan pro as a tool for communications....
    Marketing Management :

    Q1: Assess Advertising Plan Pro as a tool for communications professional. Q2: Does the Advertising Plan Pro tool do all the work for an advertiser? Explain.

  • Q : Discuss the premise that marketing is a conversation....
    Marketing Management :

    Task: Please provide assistance with the following questions: Question 1. Discuss the premise that Marketing is a conversation. Question 2. If so, define how the conversation can or should evolve - wh

  • Q : Position on business ethic versus consumer responsibility....
    Marketing Management :

    Write a paper taking a position on business ethic versus consumer responsibility as it pertains to marketing. It is imperative that you take a stance on the subject and then use your analysis and wr

  • Q : Moral restrictions on the behavior of target group....
    Marketing Management :

    Problem: A group of marketing researchers is discussing the moral restrictions on the behavior of their target group. They're most likely applying the _______ personality theory.

  • Q : Assess kotlers premise....
    Marketing Management :

    Please assess Kotler's premise. Do you agree or disagree? Is effective marketing today about "Making It an Experience" for customers? If so, what constitutes such an experience?

  • Q : Identify the segmentation criteria....
    Marketing Management :

    Based on the product you selected for your Marketing Plan: Phase I Paper, Address the following: Identify the segmentation criteria that will impact your target market selection. Identify your target

  • Q : Identify demographics and psychographics....
    Marketing Management :

    I would appreciate any help in addressing this question. I have a fair grasp of the subject but am not able to put it in words or compile it properly. Thanks a lot in advance for your help on this.

  • Q : What is truth in reporting survey results....
    Marketing Management :

    Question: What is "Truth" in reporting survey results? Doctors were surveyed to find out what brand of butter substitute they recommend for their patients concerned about cholesterol. The results:

  • Q : Forecasting marketing demand....
    Marketing Management :

    Problem: Explain the impact of forecasting market demand? Problem: Describe the key marketing concepts and principles that are used in forecasting marketing demand?

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