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What do you think makes your company special? Why do consumers choose to buy their products over competitors' products?
Based on your review of the article, substantively discuss the pros/cons of Lowe's adding digital twin technology to its stores.
What are the influencing factors in marketing mix? Briefly outline some of the advantages and disadvantages of marketing mix modelling.
What are the advantages for this company to create a new family of products? In your personal opinion, do you think that this is a good business strategy?
Think about one or more television, magazine, or newspaper advertisement or think about how you make personal purchase decisions.
Is the product/brand a high-involvement or low-involvement purchase? in short, what are key factors that influence buyer behavior for this product or service?
Identify the principal direct and indirect competitors for the product. For each competitor, focus on factors such as sales, market share, growth, key benefits.
Market Attributes and Segments of a U.S style restaurant in Vietnam, please describe consumer markets on the basis of geographic, demographic, psychographic
Define marketing communications mix and the role it plays in marketing. 2) Explain an integrated marketing communications program and how to evaluate it.
Problem: What are the overall pricing strategy and pricing objectives of a bean to bar chocolate business?
What would be an overall integrated marketing communication strategy, objectives and budget for a bean to bar chocolate business?
Segmentation strategy and buying behaviors for each segment and identify the marketing strategies to reach the target market (one of the segments above).
Review the competitive environment for your chosen product. Product - Sunlight Laundry Detergent (Canada)
Why do most acquisitions result in paying a premium over the market price? Was 59% premium for Autonomy reasonable?
Advertising promotes negative stereotypes (FOR the topic) Please talk about the topic of minorities and provide examples of minorities linked with advertising.
Describe the steps involved in an Interactive Management Consultant? Please give reference link (in text citation) if you use any to answer the question
What is the company's market penetration strategy (intensive, selective, etc.), and how do the channels being used reflect that strategy?
Determine the relationship between smartphone consumers that own the equivalent brand smartwatch vs consumers that don't own a smartwatch.
The strike lasted for two weeks. What specific pressures may both the union and UPS have felt, inside and outside the company as the strike progressed? Why?
Based on Smith & Armstrong's data (table 3.3, p. 74), how would you change a food product of your choice for a global consumer?
What are people saying about Biggby Coffee via reviews on Google or social channels, direct mentions or replies, or in online conversations.
What is the volume, substance, and sentiment of these conversations? On what channels are these conversations happening? Explain in details.
How does the author define Disruptive Innovation? What are the five principles that help to deliver DIs? Explain very briefly.
Briefly list and describe the most important ones. Who are primary operators in this industry? Who are the primary buyers or customers of products of industry?
Select a current issue within your workplace, social organization, or home, and briefly describe a workable research design to help solve that problem.