What advantages for company to create new family of products, Marketing Management

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What advantages for company to create new family of products

Problem

I. What are the advantages for this company to create a new family of products?

II. If they would decide to produce a new line of licensed trademarked, movie-related action toys. Would the company be able to adapt these toys? Explain your reason.

III. List and describe 3 legal and 3 location challenges you think they could have if they outsource the production line to China and Vietnam.

IV. In your personal opinion, do you think that this is a good business strategy?

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Marketing Management: What advantages for company to create new family of products

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