Identify the marketing strategies to reach the target market, Marketing Management

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Identify the marketing strategies to reach the target market

Problem

Case: Procter & Gamble India: Gap in the Product Portfolio?

Ref. 2020 P&G Annual Report

a) Porter's Five Force model and Porter's diamond model

b) Segmentation strategy and buying behaviors for each segment and identify the marketing strategies to reach the target market (one of the segments above).

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Marketing Management: Identify the marketing strategies to reach the target market

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Marketing Management: Identify the marketing strategies to reach the target market

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