Discuss integrated marketing communication strategy
Question: What would be an overall integrated marketing communication strategy, objectives and budget for a bean to bar chocolate business?
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What would be an overall integrated marketing communication strategy, objectives and budget for a bean to bar chocolate business?
Problem: What would be the overall supply chain strategy for a bean to bar chocolate business?
Problem: What are the overall pricing strategy and pricing objectives of a bean to bar chocolate business?
Define marketing communications mix and the role it plays in marketing. 2) Explain an integrated marketing communications program and how to evaluate it.
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