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How can JCPenney develops a marketing plan in order to meet the company's marketing objectives and business needs?
The author, W. James Potter, warns us that if we are not self-aware, the mass media will herd. What steps can you take to make sure this does not happen to you?
Identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience?
Explain its structure, evolution and 3-4 key qualifying dimensions. Describe a needs-based segmentation model for the product-market in which MEJURI competes.
The difference between the different types of taste tests. Who can use taste tests and when taste tests used? Why do we mathematical analysis for taste tests?
What is the value of Creativity in advertising? Support your answer with concepts from the course as well as examples from the case
Problem: Can you show me two successful hashtag campaigns? And why were they successful?
Who is the target audience for the Facebook campaign? Which metrics would you use to gauge the effectiveness of your campaign. Why?
Can you help me with my Presentation about BURGER KING? It is all about Market Segments, Pricing, and New Market Strategy.
What specific advantages and disadvantages does the matrix structure pose for Alshaya? Do the advantages more than offset the disadvantages? In what ways?
What are the Advantages of nintendo switch game bundle with minecraft (performance characteristic that describes how the product/service can be used).
Briefly describe the nature of the operation you would open to meet the needs of a specific market segment(s): good or service; price range; location.
Create the below components of a strategic marketing plan for the company.
Explain how the new or revised product/service strategy satisfies consumers' needs. Describe how the product or service differs from that of the competition.
What are the two key building blocks for a search marketing campaign? What were the three main topics covered in the video?
What destinations are already successful in this type of tourism? What destinations are emerging? Explain? What are some examples of this type of tourism?
Identify and justify a brand name for the behaviour change strategy that will tangibilise the product entity. What is message that brand name & tagline target?
Describe the most important problem you are going to solve or the opportunity on which you can capitalize by innovating your company's business model.
You own a high-end seafood restaurant located in prime spot on Pensacola Beach. Briefly describe how you would use marketing research to address this situation.
In considering Ikea's decision to start operations in India, what type of internationalization strategy is it pursuing?
Does the customer base consist of only a certain age group? Does the facility appeal all year round? Is the target market a particular ethnicity or gender?
Develop a branding report analyzing three competitors in the same industry as The Burrito Man. You may include both pros and cons of their branding efforts.
Identify your prospects and customers. Differentiate customers in terms of their needs and their value to your company.
What may be two sub-cultures that may transend through different cultures? These sub-cultures may have a lot of similarities regardless fact that they belong.
Create a simple product and describe it using the 7Ps of Marketing mix. You may use ppt or word document to present your product.