Question: What is "Truth" in reporting survey results? Doctors were surveyed to find out what brand of butter substitute they recommend for their patients concerned about cholesterol. The results:
Recommend no particular brand: 80%
Recommend brand A: 5%
Recommend brand B: 4%
No other brand is recommended by more than 2 percent of the doctors. The firm owning brand A runs an ad that states: "More doctors recommend brand A than any other brand." Is this ethical? Why or why not? What kind of ethical guideline, if any, should be used to address this issue?