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Assess kotlers premise

Problem: Phillip Kotler says today customers seek more than a low price, good service, and products and services - what they really desire is an EXPERIENCE.

Please assess Kotler's premise. Do you agree or disagree? Is effective marketing today about "Making It an Experience" for customers? If so, what constitutes such an experience? Who seems to recognize this? Who doesn't? Is there a price for failing to recognize it?

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Assess kotlers premise

Reference No:- TGS01612675

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : Forecasting marketing demand

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Assess kotlers premise

Reference No:- TGS01612675

Recent Questions Asked Marketing Management

Q : Forecasting marketing demand

Q : What is truth in reporting survey results

Q : Identify demographics and psychographics

Q : Identify the segmentation criteria

Q : Assess kotlers premise

Q : Moral restrictions on the behavior of target group

Q : Position on business ethic versus consumer responsibility

Q : Discuss the premise that marketing is a conversation

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