Based on the product you selected for your Marketing Plan: Phase I Paper, Address the following:
Identify the segmentation criteria that will impact your target market selection. Identify your target market.
The company is Sanofi Aventis Pharmaceuticals, this is an actual company
The product is called SANOVEX it is a sleep aid, totally fictitious.
Past research mirrored Sanofi Aventis' real product Ambien. The premise to this product (SANOVES)is that it is targeted to menopausal women with possible depression; this also was created for the purposes of the paper.