I am doing a marketing audit on the paint industry and I chose Valspar Corporation. Can you please assist with the following questions of the marketing audit.
Within Valspar Corporation's marketing information systems I have the following questions:
1) Is accurate information being obtained and distributed in a timely fashion?
2) Is market research being conducted efficiently, and are the research results bing used for decision-making?
3) Is sales forecasting accurate? Should any changes be made? Why or why not?
Also can you provide an analysis of Valspar's direct competition.