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Consider the reasons why an international company would want to enter an overseas market.
What are some of the ways you would scale your concept to stimulate customer excitement and interest in your brand after your launch/ campaign is successful?
Brief description of how the Adidas may have adjusted its strategy as a result of the pandemic and changes in other environmental factors.
how would you set specific pricing standards for your organization and if you were responsible for developing a marketing. How would you present your company?
Explain how you arrived at the decisions. You should take the Integrated Marketing approach (IMC) rather than focusing on any single approach.
Describe the advertisement strategies. (no need to conform with H&M current situation). This question has two parts.
Identify one technological OR natural environmental trend that has had an impact on marketing in recent years. What future trends do you envisage?
If Subaru were to conduct a survey in social media to determine consumers' preferences for automobile brands, what should be the sample size?
Using some of the concepts and principle which were detailed in the textbook. How you could learn from the New VP of Marketing, described below.
How can WCC effectively grow exposure to their business? How can she keep the blogs, Instagram posts, FB feeds fresh, yet interactive and not an overwhelming.
Describe the disadvantages to the company that might result from too much emphasis on cooperative promotion.
How can John Deere company develop and apply effective personal selling strategies for increasing sales of tractors and farm equipment in international markets?
List the elements of promotion used and explain why you think each element was selected. How could promotions be improved to attract new fans to the sport?
Based on Chatime strengths: customizable, famous, worldwide brand etc. What kind of marketing strategy could we use for male target audiences?
How to present a marketing communication plan to the client. General process of seeking feedback from relevant stakeholders.
How can technological developments in South Africa affect them. Are there any breakthrough technologies that can help them as a footwear company?
Explain the purpose and the target customers of the campaign and what outcome (detail measures) you expected to achieve through the campaign.
Drip Footwear was founded in 2003 in South Africa by a young entrepreneur, who grew up extreme poverty. What target market is Drip currently targeting?
What type of scent is in the store? Does it detract or attract? Make suggestions on what you would do different or improve upon.
Explain how Nike would have to navigate through these factors to determine its target market segment.
Discuss some of the best ways to increase social media performance and provide justification by referring to the assigned readings and materials.
The marketing mix consists of four interdependent sets of tools that brands use. Do these firms structure their marketing in similar or different ways?
Which aspects of research methods did you find most applicable to your life? Name one or two issues that you would interested in studying using research method.
Determine EQ's Bank Brand Positioning Strategy. Provide rationale to support your response. Write a Positioning Statement For EQ Bank.
Define the term elasticity and discuss various types of elasticities. Explanation of relationship between tax burden and elasticity.