Explain how you arrived at the decisions


Problem

i. For each situation, clearly state the two most effective Promotion Mixes you recommend, and then explain how you arrived at the decisions. You should take the Integrated Marketing approach (IMC) rather than focusing on any single approach.

ii. Comment on at least one of your peer's recommendations on two situations -do you agree or disagree the recommendations? why?

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Marketing Management: Explain how you arrived at the decisions
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