Problem
Drip Footwear was founded in 2003 in South Africa by a young entrepreneur, who grew up extreme poverty.
Drip Footwear is more than just a sneaker. It is a brand that is dedicated to working with customers to design the future. Design and Quality are at the core of everything they do. They are accessible and have done collaborations with FILA to amplify their impact. Dip strives to be a dependable, responsive, imaginative and a passionate brand. Their mission is to inspire customers to define their great, irrespective of where they come from.
What target market is Drip currently targeting?