Problem
Studio 79 opened In 2016, its doors with the goal of providing its customers with a remarkable and beneficial wellness experience. The recreation center provides a wide range of EMS and traditional exercise facility equipment, as well as a selection of wellness classes. All of the EMS equipment at the gym is made by the highly well-known company called X body.
1. Store Location:
"How do you like best/least about your location?" "Where do youfeel you would do better location wise?"
A. Where is this retail store located? (CBD, Shopping Center, Specialty Center,MXD)
B. Why do you think they chose this location?
C. Is this site accessible for the customer? Barriers?
D. What type of lease do they have? (May not be willing to give this informationout).
E. What are other stores in the area paying for rent if the owner does not want to share this information? (May have to contact a realtor)
F. Trade Area - primary, secondary, tertiary
G. What is their growth strategy? Do they plan to expand, penetrate, diversify, orchange their retail format in the near future?
H. Is there a better location in your opinion or is this one ok?
2. Store Layout:
"What do you think works well/least about the layout of your store?" "Do you feellayout is important to your customers overall satisfaction?"
What type of design layout does this store use? (Grid, Racetrack, Free Form etc.)
A. Is it effective for customer flow?
B. What type of fixtures do they use?
C. What type of lighting are they using?
D. Is music constantly playing? What type?
E. What type of scent is in the store? Does it detract or attract?
F. Make suggestions on what you would do different or improve upon.