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Discuss the way your company will address your customers' buying decision process.
What are the good points of the Caldera Industries questionnaire? • What features would you change
Discuss the four components of corporate social responsibility (CSR) and how they relate to a charitable campaign such as (Product) RED.
ased on the distinctions between market-driven and market-driving companies, identify a company you think is "market-driven
Formulate a competitive market entry strategy and align it with the dynamics of the foreign market.
An alternative red ocean move for the same product or service along with the pros and cons of that strategy
Discuss your global vision for the new product or service by recognizing and reacting to international marketing opportunities and using effective global market
What are the components of integreated marketing communications (IMC)? What are some reasons moer marketers are taking an IMC perspective
describe the relationship between strategic and financial planning. Include the following:
Discuss the process of your new product's development. Be sure you discuss the four stages of your product life cycle and your plan.
How will you deliver your product? Marketing channels and decisions relating to how you deliver your product are just as important to an organization
Discuss the roles of ethics and social responsibilities in business.
The criteria you will use to segment your market and select your target market including geographic, demographic.A description of your target market
Prepare an evaluation of effectiveness of this material for its target market, define pros & cons of specific aspects of it and make recommendations
Discuss the U.S. and international ethical marketing considerations.
Discuss what brand elements would be most useful for differentiating your company's brand from competing brands.
Understand the role of measurement in marketing research.Clarify the difference between basic information and classification information
Based on our learning materials, the most important variable in marketing is what? Thoughts?
What sampling technique, listed in the Basic Marketing Research textbook, will you recommend for the study? Why? Be specific.
Discuss how the television show or movie increases or decreases the brand equity of the product.
Do you think Diet Coke could have been repositioned to change consumers' perceptions of itenough to be considered a drink equally appealing to men
How would you specifically notify customers of such an occurrence
Critically analyze the value of the approach suggested by the articles.
Provide an analysis of the sales portions of the Stretch'r Wings.Describe the components of their sales approach.
A description of the flow of food through purchasing, receiving, and storage.