Assignment:
PART I: Develop Your Brand
Watch the video below entitled "Personal Branding - What Color is Your Brand." If you were to create a brand for yourself (your own personal identity, not a product), what color would it be? Describe your brand and how you developed it in at least two paragraphs. Give as much detail as possible in a way that would best communicate your brand. You do NOT have to utilize the link provided in the video to do this assignment.
Personal Branding - What Color Is Your Brand
PART I: Part 2 - Marketing Plan Development (Continued)
This assignment requires that you submit a Turnitin Originality Report with your assignment. Please follow the instructions listed on your homework assignment in iBoard. Your assignment may be returned without a passing grade if you do not include the Turnitin Originality Report along with your assignment submission.
For this course, you will be developing a marketing plan for a new product (or service). Each week, you will develop a different part of the marketing plan. The marketing plan will become your final project.
Continue analyzing and developing a marketing plan for the same product that you selected in Module 1. For this week's assignment, discuss the following items in a two (2) page essay. Please ensure that you have at least 2 references to the textbook. You may also use other reference materials from LIRN (visit the Academic Resource Center for instructions on how to use LIRN).
• Discuss the process of your new product's development
• What type of product is it (convenience, shopping, specialty, unsought) or if you are marketing a service, discuss its characteristics
• Explain why and how this product suits your company's business strategy
• Discuss how you will ensure that the product is used by early adopters
• Develop a branding strategy for your new product
Part 2:
Directions: Please answer each of the following questions and provide examples from the text, if applicable. Each response should be written in complete sentences and be at least 1-2 paragraphs in length.
1. From the list below, specify whether the item listed is a good or service. If it is a good, classify each product into the category (convenience, shopping, specialty, unsought) that you think fits best from your perspective as a consumer (i.e., if they were buying the product):
• Coca Cola (brand)
• a car stereo
• a haircut
• a winter coat
• a pair of shoes
• life insurance
• blue jeans
• hamburgers in a fast food restaurant
• shampoo
• car repair
• canned vegetables
• frozen pizza
2. To keep track of how service employment is affecting the U.S. economy, click here to visit the Bureau of Labor Statistics. Look at the right sidebar, which gives the latest numbers for Business Employment Dynamics. What trends do you see? Do the numbers support the information from the chapter?
3. Look around your home. Find 4 products that are in different stages of the product life cycles and explain in detail why you think they are in that stage of the life cycle.
Part 3:
Please respond to two discussion questions from the choices below:
1. What is a product and can you please classify a few.
2. What are the differences between goods and services.
3. Could you please describe marketing uses of branding.
4. Explain the steps in the new-product development process
5. Explain why some products succeed and others fail