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Compare each organization's use of information systems to help manage internal operations and to make decisions.
What kind of research design is being used? Is it a good choice?Do you think it was ethical for the researchers not to disclose the identity of the sponsoring
Explain why companies use marketing channels and discuss the functions these channels perform.
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry?
Compare and contrast outsourcing and offshoring.Identify two companies that outsource certain tasks.
what are some of the common techniques for attracting an audience's attention at the beginning of a marketing or sales message?
Evaluate the effectiveness of the different media for use in communicating a brand's image to a target audience.
Explain what communication barriers are, then describe a situation that you participated in or observed in which the communication was successful
Discuss the four tasks involved in planning business messages. In your answer, include a discussion on the three-step writing process
Select a business that primarily operates on the Internet. 2. Describe the media that you would use for this business.
How does advertising content and design influence buyer behavior? What are the advertising implications?
A ________ is a set of all brand lines that a particular seller makes. a. brand image b. brand extension c. brand platform
Which of the following is an example of direct marketing? a. Reynold's tries to minimize its staff costs by installing vending machines in its stores.
What is the traditional view of marketing? a. Firms should just focus on production because if the products are good then they will automatically sell.
describes the net present value of the stream of future profits expected over the customer's lifetime purchases.
Promotion Strategy How will you promote your company? T.V., direct mail, social media?
Examine and discuss the buying strategies for Ralston Purina
from at least two MNCs and provide your recommendations to the MNCs' management on how to control similar problems in the future.
Explain the difference between commercial and on-site food-service facilities.
In a formal 250 to 500 word essay, describe the four components of an information system. Why is it important to consider each of them when designing
Sweet Olivia, a consumer chocolate company, wants to develop a general profile of purchasers of its products in a certain trade area.
Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes.
Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:
Which of the following is a salesperson's best source of prospects? A. Trade shows B. Referrals from satisfied customers
the consumer decision making process • the factors that influence consumer buying behavior