Discussion:
Review Forecast and Plan Your Sales on the BusinessLink Web site. The information in the Forecast and Plan Your Sales Material will help you complete the assignment for this unit. It includes the following subsections:
• Introduction.
• A Basis for Sales Forecasts.
• Your Sales Assumptions.
• Developing your Forecast.
• Avoiding Forecasting Pitfalls.
• Creating a Sales Plan.
Provide an analysis of the sales portions of the Stretch'r Wings (a hypothetical company) marketing plan at BPlans. Their sales approach is described in Sections 5 and 6 of the plan.
To find the sales approach
Consider the following:
• Describe the components of their sales approach.
• Discuss whether or not you think their sales plan is effective for a business in that market with that marketing mix.
• Discuss whether or not you think they have enough detail in their business plan to effectively communicate their sales plan.
• Suggest additions and changes to their sales plan to make it more comprehensive and to better communicate the sales approach.