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Explain the concept of ethical behavior. Ethics are the moral principles or values that generally govern the conduct of an individual or a group.
What are the differences between pre-conventional morality, conventional morality, and post-conventional morality? Give an example of each.
Describe at least three situations in which you would not purchase the products of a firm even though it is very socially responsible.
Defend the proposition that the only responsibility of the firm is to make money for the stockholders.
What are some questions that consumers should consider before participating in a cause-related campaign?
Choose a company and find that company’s Web site on the Internet. Once you get to the Web site, look for information that tells you about the firm’s.
Do the activities described on the Web site seem consistent with the company’s products? Why or why not?
Does the information you collected during this activity improve your evaluation of the company? Would it influence your decision to buy the company’s product?
A matrix mapping of a key IT-related organizational (or personal) ethical issue concerning privacy.
Construct Joseph’s decision tree What decision is recommended by the expected value criterion?
Marketing Expense Budget (again, you won't have specific costs, but should have a list of resources and expected areas where you would need to spend money)
From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement.
Many companies find they are forced to remodel their traditional hierarchical structures, which were originally built around functional specialization
Evaluate LensCrafters' operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
First make any necessary edits to Milestone 1 and Milestone 2 based on feedback from your instructor.
Visit 4 websites of different countries of your brand (I choose McDonald as my brand. The websites of countries have to include China and U.S.A..
Select a health care provider with which you are familiar and determine the role of patient-centered care by that provider.
Some scenarios have a problem where one of the data characteristics listed below has not been satisfied. Match the scenario to the problematic data
Consider the following scenario: You have decided that you would like to formally start an entrepreneurial business.
Describe the difference between the market analysis section of a business plan and the marketing section.
Explain the major components of your marketing plan.
The Senate passed sweeping GOP tax plan in early hours of 12/2 Saturday morning. Summarize the tax plan. How will this tax plan affect the US stock market
Immediately after the interaction, if someone had handed the customer a piece of paper and asked him or her to write down impressions
So what does a marketing manager do? As you know, marketing plays an essential role in almost every industry segment.
You are a marketing manager for a company that has developed a new chocolate. The chocolate is different in that it contains a large (really extreme)