Examine customer reactions to a new product


Discuss the below:

Some scenarios have a problem where one of the data characteristics listed below has not been satisfied. Match the scenario to the problematic data characteristic and explain what the problem is in the scenario. NOTE: Not all scenarios have a matching problematic data characteristic.

Data Characteristic

Scenario

Explanation

Accurate

 

 

 

 

 

Timely

 

 

 

 

 

Relevant to Context

 

 

 

Relevant to Subject

 

 

Just barely sufficient

 

 

Worth its cost

 

 

 

 

Scenario 1 - A social media director wants to examine customer reactions to a new product that was rolled out this week. She receives a quarterly (every 3 months) report on customer reactions on Twitter and Facebook.

Scenario 2 - A real estate manager wants data about short-term interest rates. He receives a report that shows 30-year mortgage interest rates.

Scenario 3 - A leasing manager receives a daily report of the names of all the occupants in a 300-apartment complex where all the apartments are currently under a rental agreement until the end of the year.

Scenario 4 - A university dean wants to examine departmental salary ranges and she receives a list of the minimum and maximum faculty salary by department.

Scenario 5 - The CEO wants a report to examine wages across a company with 5,000 employees. She receives a list of the hourly wage of every employee in the company.

Scenario 6 - A sports team manager wants a report on last year's salary caps to determine player salary caps for the upcoming year. He receives a report labeled "2015 Player Salary Caps" but the data is from 2005.

Scenario 7 - A restaurant manager wants to determine popular food items purchased in the last 6 months. He receives a biannual report (twice a year) showing the top 25 food items purchased.

Scenario 8 - The CEO of a company that has 1,000 employees and wants to examine wages across the company. He receives the following 3 reports: (1) list of the names of every employee, (2) list of the hourly wage of every employee, and (3) list of annual salaries of every employee

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Marketing Management: Examine customer reactions to a new product
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