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You have been asked to address a local Chamber of Commerce on the subject of “Generation Y.” Prepare an outline for your talk.
Explain the importance to marketing managers of multiculturalism and growing ethnic markets.
The marketing plan format is one that is utilized by major corporations all over the country.
Identify consumer and marketer reactions to the state of the economy. In recent years, U.S. incomes have risen at a slow pace.
Identify the impact of technology on a firm. Monitoring new technology is essential to keeping up with competitors in today’s marketing environment.
The Federal Trade Commission and other governmental agencies have been both praised and criticized for their regulation of marketing activities.
Might there be times when a company becomes too competitive? If so, what could be the consequences?
You will need to create a data collection form so that the same information is collected from each restaurant.
Divide up the restaurant list your team generated in activity 1 so that each team member is responsible for collecting information.
Was there a meal or type of food that you particularly liked? Disliked? Which type of ethnic restaurant seemed most foreign to you?
Gary Caplan has developed a new “energy drink” designed to burn calories while sleeping, which he intends to market to grossly overweight consumers.
Many of the same environmental factors, such as cultural factors, that operate in the domestic market also exist internationally.
Method’s founders and CEO repeatedly reference the role of competition and consumers in their assessments of their external environment.
Isolationists have suggested that America would be much better off economically and politically if we just “built a wall” around the country.
Rubbermaid, the U.S. manufacturer of kitchen products and other household items, is considering moving to global marketing standardization.
What are the major barriers to international trade? Explain how government policies may be used to either restrict or stimulate global marketing.
If you are unfamiliar with a term or concept that is central to the article, do some research in your textbook or see your professor during office hours.
Find a current article of substance in the business press (The Wall Street Journal, The Financial Times, Fortune, BusinessWeek, Inc.
Explain why implementation, evaluation, and control of the marketing plan are necessary.
Describe the elements of the marketing mix. The marketing mix (or four Ps) is a blend of product, place, promotion, and pricing strategies.
Would Abercrombie have been in the spotlight had the sexy words been omitted from the product? Explain your answer.
Continue the SWOT analysis by taking an honest look at the weaknesses of your firm. How can you overcome them?
THE HAPPIEST BRAND ON EARTH In 2006, Disney’s Pixar released the hit movie Cars, which grossed $462 million worldwide.
What are method’s target market strategies and how does it use them in its operations?
Explain the determinants of a civil society. The “social glue” that holds a society together is composed of six factors.