Discussion:
Creating a Strong Customer Relationship Management Plan
Scenario Marketing
You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.
So what does a marketing manager do? As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers' needs and wants are met while increasing the profits of a company. A marketing manager's responsibilities can vary a great deal, but will always have this as a central purpose.
Assumptions
The CEO of your company wants you to create a strong current customer relationship management plan. You will present the plan as a PowerPoint presentation with audio to all of the franchisees at the next annual franchise meeting.