Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Active Tutors
Asked Questions
Answered Questions
Explain channel leadership, conflict, power, and partnering. Power, control, leadership, conflict, and partnering are the main social dimensions of marketing.
Discuss channels and distribution decisions in global markets. Global marketing channels are becoming more important to U.S. companies seeking growth abroad.
Identify the special problems and opportunities associated with distribution in service organizations.
Create a list of approximately 20 products that you often purchase for personal use and/or that are present in your home?
Now, for each product/distribution strategy combination, speculate as to the product, market, or producer factors that lead to this distribution strategy?
Write a brief paragraph stating what the AMA Statement of Ethics contains that relates to distribution channels in developing nations.
Does your company have the capabilities to handle this, or should your company invest in channel members to take over these tasks and functions?
Decide what channel(s) your company should be using. Describe the intermediaries involved and their likely behavior.
Explain the diffusion process through which new products are adopted. The diffusion process is the spread of a new product from its producer to ultimate adopter
Discuss global issues in new-product development. A marketer with global vision seeks to develop products that can easily be adapted to suit local needs.
In small groups, brainstorm ideas for a new wet-weather clothing line. What type of product would potential customers want and need?
Explain the steps in the new-product development process. First, a firm forms a new-product strategy by outlining the characteristics and roles of future.
Explain the importance of developing new products and describe the six categories of new products. New products are important to sustain growth and profits.
Make a table with six columns labeled as follows: new-to-the-world products, new product line, addition to existing product line, improvement.
Place each of your 100 new products into one of the six categories. Tabulate your results at the bottom of each column.
One source of new-product ideas is competitors. Steven Fischer recently joined Frankie and Alex Specialty Products as a brand manager.
Imagine that you are charged with designing a successor to the Wii. Briefly describe the new-product strategy you might use.
EasyShare–One didn’t sell very well, but Paul Porter claimed this wasn’t the purpose of that particular product. What was the purpose of the product?
The service sector plays a crucial role in the U.S. economy, employing more than 80 percent of the workforce and accounting for a similar percentage.
Discuss the differences between services and goods. Services are distinguished by four characteristics.
Describe the components of service quality and the gap model of service quality. Service quality has five components.
Develop marketing mixes for services. “Product” (service) strategy issues include what is being processed (people, possessions, mental stimulus, information).
Explain internal marketing in services. Internal marketing means treating employees as customers and developing systems and benefits that satisfy their needs.
Discuss global issues in services marketing. The United States has become the world’s largest exporter of services.
Describe nonprofit organization marketing. Nonprofit organizations pursue goals other than profit, market share.