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One of the benefits of a CRM system is the capacity to share information throughout the organization.
Save all the direct-mail advertising that comes to your mailbox for at least a week. You may ask your parents or friends to collect direct mail.
Are there indications on the mailers about what kind of interactions the recipient has had with the sender of the marketing piece?
Your final strategic marketing plan exercise is to identify the ways in which your company will leverage the capabilities of database technology.
If you were consulting with one of these companies, what arguments would you use to convince management to try them?
Identify the touch points mentioned in the video and list the types of information method could gather at each one.
Use a visual tool to effectively present information about your product/service.
You are to write a three to five page paper doublespaced describing and analyzing the culture of an occupation.
Microsoft Project is powerful but expensive. Assume you are in charge of researching and purchasing a project management application.
Suppose an organization is considering thepurchase of an enterprise software package that would be a mission-critical application for that organization.
Choose any of the following points - make sure to read the rubric carefully before you write your material.
Evaluate or create printed materials for you chosen company (such as data sheets, brochures, stationery, or rate cards).
Sally Burke works for Hi-Tech Electronics. Her responsibilities include selecting items to advertise in her company’s Sunday newspaper FSIs.
Suggestions should be logical and achievable (meaning you have to consider the cost of implementing your suggestion).
Once you have the outlined the situation, evaluate the experience. Use the information about selling in this chapter as support for your evaluation.
Think about ways your promotions could turn a first-time customer or dealhunter into a repeat, loyal customer. Which sales promotion tools.
Explain the concepts of elastic and inelastic demand. Why should managers understand these concepts?
What other sales promotion tools could your firm use? What are the costs? What is the impact of using these methods on pricing?
What trade sales promotion tools does he use? Why does he use sales promotion tools when he is selling direct to consumers?
Discuss the importance of pricing decisions to the economy and to the individual firm.
List and explain a variety of pricing objectives. Establishing realistic and measurable pricing objectives is a critical part of any firm’s marketing strategy.
Your firm has based its pricing strictly on cost in the past. As the newly hired marketing manager, you believe this policy should change.
Divide the class into teams of five. Each team will be assigned a different grocery store from a different chain. (An independent is fine.)
Translate the price per volume into price per ounce. Our 14-ounce can costs $.064 per ounce? Now rank the price per ounce (we’ll call it x).
What does the result of your calculation tell you about the correlation between the price and the quality of the canned vegetable or fruit you selected?